Our aim is to give you the best possible experience when using this site. Online this includes how we collect, store and use personal data. We are committed to protecting your privacy.

 

Due to changes in global privacy law, we have created this privacy statement to explain how we collect, store and use your personal data.

 

This privacy policy explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data, and keep it safe.

 

If you have any questions or concerns about the information we may hold please contact us at squirrelandacornuk@gmail.com with GDPR enquiry in the subject line.

 

You can also access information about your ‘GDPR’ rights online on the ICO website www.ico.org.uk

 

Why we collect your data

 

We collect your data for the following reasons:

 

To enable us to offer you a good experience on our website

To alert you to offers and new books

To display content that is tailored to you through your browsing history

Promotional emails - If you would like to unsubscribe from our e-newsletters you can do this at any time using the unsubscribe link at the bottom of our emails.

Analytics tracking - all browsing analytics tracking is anonymised.

 

How, and when, we collect your data

 

All personal information we collect from you is voluntarily supplied in the course of you registering for our e-newsletter or making an enquiry. It is only used to respond to the enquiry - in accordance with the Data Protection Act 1988.

 

Such personal information might include (but is not limited to): your email address and details of the enquiry.

 

What data do we collect?

 

Email for marketing e-newsletters (this is only collected if you sign up and opt in to this service)

Anonymised browsing information

 

How we use the data we collect

 

We use data to:  To develop and improve your on site experience

 

How we protect your personal data

 

To safeguard all data we receive we perform regular reviews of our security systems and undertake staff training to ensure they are up-to-date with the latest policies.

 

Access to your personal data is limited to key staff and protected via a secure log-in.

 

When we’ll share your data

 

We will never sell or rent your information to other parties

 

Cookies and Google analytics

 

As mentioned above our website has tags and cookies that can track behaviour and help us to provide a good online experience. The information below gives a detailed account of what tags and cookies we use, why we use them and what data they collect.

 

Statistical data collection

 

In addition to any personal information voluntarily supplied by you, we also collect aggregate statistical data regarding the use of our website, in the interests of assessing its effectiveness and continually improving its content. Such information cannot and does not personally identify individual visitors to our site, so does not compromise any individual's privacy.

 

Checking our records

 

If you would like to check any information we might hold for you (e.g. your name, address, telephone number and email address) or you would like any of the information corrected or deleted, please contact us by email via squirrelandacornuk@gmail.com  with GDPR enquiry in the subject line or by telephone.

 

To enable us to provide our users with a smooth, efficient, and enjoyable shopping experience we need to capture anonymised information from people using the website. This data allows us to spot and resolve issues in a timely fashion and provides us with information that we can use to make improvements to the site so we can always deliver the best experience possible.

 

Google Analytics (__utma, __utmb, __utmc, __utmz, uls)

 

We use Google Analytics throughout the site. This is a web analytics service provided by Google, Inc. (“Google”).  These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come from and the pages they visited.

 

You can find out more about Google’s position on privacy as regards its analytics service at http://www.google.co.uk/intl/en/analytics/privacyoverview.html

 

Future Contact

 

In providing effective customer service, we may later wish to use your voluntarily supplied contact data in order to inform you of updates to our products and services, special offers etc.

If you would prefer us not to contact you in this way, simply exclude yourself from our mailing list when making an enquiry.

 

We do not send unsolicited marketing communications to our customers or contacts.